Facebook marketing has a different appeal to varied audiences because everyone uses Facebook for different reasons. Whether maintaining relationships with old friends and family or playing games, people will notice the different pages offered on Facebook. Take advantage of this from a marketing sense and let Facebook benefit your business in a unique way.
Try using custom tabs on your Facebook page. When you first create your business Facebook page, you’ll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
Create a contest on your Facebook page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors means more business!
Think through your updates before you post them. If you don’t share content that has value, you won’t keep fans very long. Your content should entertain, educate or offer some help. Facebook Insights is another tool that you can tap into to increase customer satisfaction.
Don’t ramble on your page. Don’t fall into the Facebook trap of thinking more posting is best. People don’t need to know every last thing you are up to. In fact, if you tend to ramble off-topic, you may actually be doing more harm than good. People follow you for a reason, so keep your focus on what you or your brand does best.
When working on Facebook fan engagement through building conversation, lean towards posting easy to answer questions. If you post complex questions, you won’t get many responses and you could even drive some fans away. Keep the questions simple, and aim for questions that only take a few words to answer. This will increase the interactivity surrounding your page.
Put together a Facebook contest. People love fun things like contests and quizzes on Facebook. It’s one of the things that makes the social media site so very special. It’s not that hard for your company or brand to put together a contest, and it can really open up the engagement level of your community.
Make your profile page professional. Since you are hoping for people to find you on Facebook, your profile page may be the first impression that people have of your business. By making it professional, viewers will see your company as a professional one. Make sure you use proper grammar and spelling.
You should choose a strong argument to convince customers to subscribe to your social media updates. People need to see a value in joining your Facebook marketing campaign. You could for instance offer a small immediate discount to the customers who subscribe to your Facebook campaign before completing an order.
Always integrate your Facebook page with your website. The look and feel of the Facebook pages needs to match your website and other social media accounts. If your website is primarily red with custom graphics, use the same graphics and colors on your Facebook page for a more authentic look.
Do not hesitate to moderate the negative comments you receive on your Facebook page. Some customers will probably post complaints on your Facebook page. Try satisfying them by offering a free product or a refund but do not start an argument. You could develop a negative image for your brand if your customers see negative comments on your page.
Make sure that the attitude you are giving your fans reflect the business you are representing. For example, you should not be serious all of the time while trying to sell costumes. Figure out what image you would like you brand to portray, and make sure everything you post resonates this.
If one of your Facebook followers criticizes your business, be sure to address that criticism. Just ignoring it leaves the impression you don’t care about those who disagree with you. If you are able to handle negative feedback positively, people are going to respect you and will remain loyal to you.
Never make the mistake of starting a Facebook page and thinking that it will run itself. It takes a lot of hard work to create a solid fan base on Facebook, so only begin a page if you expect to see it through. If it is more than you can handle, you should look for other ways to market your business.
Engage other businesses within your niche on Facebook. The more you interact with others and network, the better off your company will be. Make “friends” with relevant professionals and exchange comments and content to establish greater credibility and expand your viewing audience. Customers can also be part of the exchange, making it a winning situation for everyone.
Do not forget to run your postings through spell check if you have any concerns about the way they are written. You do not want people to be treated to content that is full of errors. Even if these mistakes are minor, many people will be turned off and they may unsubscribe.
Use your Facebook tabs to keep sales tabs separate from the content. People want to purchase things of their own free will, without feeling pressure. Having a deals tab informs them of when you have deals, and they won’t feel pressured with sales messages.
Do not pick a Facebook page name that is confusing and not consistent with your business. Once you choose a name, it is very difficult to convince Facebook to allow a change. You have to send a request, which could take a while. In the meantime you may end up losing customers.
If you want to use Facebook marketing to benefit your business, that is a great decision. Not only do so many people use Facebook on a daily basis, but they use it to share with friends and family. Allow people to spread your message by creating a Facebook page for a marketing avenue.